Language Learning Goes Social on Mobile

Hello-Hello Launches the World’s First Language Learning App that Integrates Social Networking.

Washington, DC, October 10'th, 2011. –: Hello-Hello an innovative language learning start-up, has announced the launch of Hello-Hello World, a free application for mobile devices that helps people learn a new language by connecting them with native speakers through social networking.

The application lets users complete language lessons and connect with Hello-Hello’s already established global community of language learners with members in almost 100 countries to help each other in the learning process.

Hello-Hello World is available in 11 different languages and allows users to submit both oral and writing exercises for their friends and Hello-Hello’s language experts to review. Users are also able to provide written and recoded feedback on their friend’s exercises directly from their mobile devices.

“The most effective way to learn a new language is through total immersion,” said Sarah Gontijo, founder and CEO of Hello-Hello. “However, not everyone has the opportunity to live in another country. Hello-Hello World brings the convenience of connecting with native speakers anytime, from anywhere. This can help users to not only learn the language but also understand the culture.”

Hello-Hello World lets users synchronize their information with the Hello-Hello Cloud and then access the content from any mobile device or computer. The application is first being released for the iPad and will become available on a variety of platforms, including the iPhone, Android and Blackberry.

The conversational courses were developed in collaboration with the American Council on the Teaching of Foreign Languages (ACTFL), which is the largest and most respected association for language teachers and professionals.

The application arrives at a time when tablet computing is driving the creation of new educational tools, such as Hello-Hello World. And many schools and colleges are finding ways to adapt mobile technology for classroom leaning. “The market is hot for such pioneering in education and social networking,” said Gontijo. “Hello-Hello promises to be the invention that will set the ball rolling and bring innovation to an industry that has seen little change over the years.”

Technology research firm Gartner predicts that app store downloads worldwide will double to $17.7 billion as the year closes, and that app revenue will hit $15.1 billion, tripling the impact of last year’s sales. App downloads are expected to continue to increase exponentially to 185 billion by 2014, at which point worldwide tablet sales are projected to surpass 208 million units.

About Hello-Hello

Hello-Hello is an innovative mobile language-learning company that combines language learning with social networking, allowing users to connect with native speakers around the world.

Hello-Hello’s Spanish-focused app, Hello-Hello Spanish, was the first language-learning app designed exclusively for the iPad being included in the limited 1000-app grand opening of the iPad App Store in 2010; and featured as Apple’s Staff Favorite. Hello-Hello World comes directly at the heels of several sister apps developed by Hello-Hello, which continually appear in the Top 5, and often the top slot, of iTunes’s Educational category in Brazil, France, Italy, Spain, Germany, China, Russia and the United States.

Contact:
Bhaskar Choudhury, Media Relation
bhaskar@hello-hello.com